The Glow.
- Year
- 2026
- By
- DeLightful Collective
- Made
- Story, animation, video mapping
- Shown
- IADE, September 2026
- Identity
- Product
- Space
- Garment
- Food
- Image
A two-minute animated story, video mapped onto seven picture frames, about why we keep buying clothes. Made by DeLightful Collective for IADE’s video mapping project on fashion overconsumption, inspired by Alec Leach’s book The World Is on Fire but We’re Still Buying Shoes.
Ingredients
What we started with- Brief
- Tell the story of fashion overconsumption in a two-minute projection on picture frames, then offer a way out with posters, merchandise and an app.
- Constraints
- Seven frames of different sizes, one shared projector, a dark room, and an audience walking through three rooms.
- Tools
- Celtx, Procreate, Illustrator, Blender and projection mapping.
- Time
- Spring semester 2026, shown at IADE in September 2026.
- Team
- DeLightful Collective: Maria Grave, Gabriel Monteiro, Matilda Sørensen, Martim and me. I wrote the script and made the WORN app; we made the animation together.
- Result
- The film and its projection, a trailer, an interactive poster and the WORN app.
Method
How we made it — 01 to 06
The story
I wrote the script. Buck walks through a city where some clothes glow. He buys more and more, but nothing he buys ever glows. Then an old piece from the back of his wardrobe lights up with a memory of his grandpa. The glow comes from meaning, not from buying.
Buck
Our main character, modelled and rigged in Blender: round, orange and simple enough to read from across a dark room. His face is a texture with eight expressions, swapped to make him look, blink and react. This is the real model: drag to turn him.
Storyboards for seven frames
The film isn’t one screen: it plays across seven picture frames of different sizes. Every scene had to be planned frame by frame, deciding what each picture shows and how they work together.
The sets
Buck’s bedroom and the shop, modelled in Blender, alongside hand-drawn scenes for the city and the memories.
The trailer
The trailer opens on real shopping streets and the facts behind them, then drops into Buck’s city, where only a few things glow.
The poster: Glow from Within
Maria and Gabriel built an interactive touchscreen poster for the event: tap the grey crowd and people light up, but never more than six at once, and each glow fades after four seconds, so no one outshines Buck. Rebuilt here: click the crowd.
Notes
Looking back
What I loved was making so many different things that all belong to one project: one story, one problem, and many solutions.